Communication, Connection, Community: The Podcasters' Podcast

Branding and Messaging: They Need To Be Authentic

March 09, 2022 Carl Richards Season 4 Episode 88
Communication, Connection, Community: The Podcasters' Podcast
Branding and Messaging: They Need To Be Authentic
Show Notes

I made a BIG mistake! How big? Well, let's just say this one could have cost me my reputation as well as my overall business.  I know, you're intrigued. What could I have done that was much of a misstep, it could have had an adverse affect on my operation?

Authenticity is a word that gets tossed around A LOT these days. Here's the thing:  If you are using someone else's material or teachings, or using words and phrasing that is 'pretty close' to what someone else is currently using, it can be a very slippery slope...and that's EXACTLY what I was doing! Not knowing I was infringing on someone else's hard work.  So I talk about what those signs are, and the steps I took to fix them.

Here is a link to my coach, Steve Lowell, who shared with me this revelation. Check out his work...he's helped several people around the world with speaking, sales and leadership:

https://stevelowell.com/

Got a question? Reach out:  askcarl@carlspeaks.ca

Check out our full line of podcasting and speaking services:

https://carlspeaks.ca/

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
askcarl@carlspeaks.ca

If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
https://podcastsolutionsmadesimple.com/get-started/

Never miss an episode! Subscribe wherever you get your podcast by clicking here:
https://podcastsolutionsmadesimple.buzzsprout.com/

Follow us on LinkedIn:
https://www.linkedin.com/company/podcast-solutions-made-simple
Follow us on Instagram:
https://www.instagram.com/podcastsolutionsmadesimple/
Follow us on Facebook:
www.facebook.com/groups/podcastlaunchmadesimple
Follow us on Twitter:
https://twitter.com/carlrichards72