Converging Paths in Podcasting: Tales of Grit, Growth, and Amplifying Your Voice

Have you ever wondered how two distinct podcasting paths can converge into one electrifying journey? That's exactly what Jeff Dwoskin and I tackle, sharing a laugh or two while dissecting the DNA of our podcasting adventures. With candid tales from the trenches of digital strategy and marketing, Jeff illuminates wisdom only a true connoisseur of conversation could provide. We reveal the gritty reality of podcast perseverance, likening it to the endurance needed to pen a novel, and the sheer determination to overcome the dreaded 'pod fade.'

Reaching out to high-profile guests often feels like throwing a message in a bottle into a sea of uncertainty, doesn't it? Jeff and I swap stories of those nail-biting moments, from the sting of rejection to the thrill of an unexpected "yes" that turns the tide in our favour. We peel back the curtain on the art of networking and the golden rule of persistence, embodying the spirit of independent podcasters who bravely stand their ground amid the glitz of celebrity-backed shows. It's a reminder that every 'no' has a silver lining, potentially paving the way to a future 'yes.'

Then there's that moment when you realize your content is being drowned out by the din of social media trivialities—an experience shared among creators, including myself in my 20-year comedic venture. That's why we introduce Stampede Social, the game-changer for podcasters seeking to amplify their Instagram presence. As we draw this auditory escapade to a close, our hearts are full of gratitude for the listeners and the behind-the-scenes maestros who keep our podcast wheels turning. We're eager for you to join the ongoing conversation, share your thoughts, and become a part of this ever-expanding podcasting community.

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
askcarl@carlspeaks.ca

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Transcript

Carl Richards: 0:04

Hey, it's Carl Richards. Welcome to the podcast. We are in the process of merging two podcasts together my first podcast, Speaking of Speaking, and my most recent podcast, Podcast, Solutions Made Simple. Both are very important, whether it be in the speaking space or the podcasting space, so keep listening to find out how those two podcasts are going to merge into one. But now let's dive into today's episode, and today we're talking about. Well, we'll probably talk about a number of things, but one of the things we'll be focusing on today is marketing, and Jeff Dwoskin is our guest today. He's a marketing expert, digital strategy and engagement maestro. He's also a comedian, so I don't know how many jokes he'll be telling today on the show. He's a speaker and, of course, yes, he is a podcaster. Jeff, welcome to the podcast.

Jeff Dwoskin: 0:50

Hey, great to be here. A cue the Looney Tunes music.

Carl Richards: 0:56

Yeah, no, that's more circus music. I guess it's kind of the same thing in a way. So, Jeff, let me ask you this how did you get into this crazy podcasting space and I say crazy respectfully, because I'm also in this space but what brought you here?

Jeff Dwoskin: 1:10

Doesn't everyone do it. I thought you had to. It's like in the seventies, everyone had the Peter Frampton live album and I think now everyone is a podcaster. I don't think you have a choice. I think that's. I think they actually give out microphones when you're born now at the hospitals. I think it's a thing you know. It's just like anything. It was a good creative outlet that I thought about doing and then went headfirst into during the pandemic, when I finally had time and wasn't able to do the other things I was doing. At that point I'd already thought about it for three years, but actually did it starting in May 2020. So that was my creative outlet.

Carl Richards: 1:51

Awesome, I love it and I'm glad that you found this space. And I was like you. I thought about it for a while and my first inception into podcasting was with a colleague back around 2012. And he said oh, you're a, this is what I was between radio jobs. He says, oh, you're a speaker trainer. Well, you should start a podcast. And I remember saying and maybe you said this too at some point you said what's a podcast? What's that thing? Anyways, it took me five years or six years to finally get into this space, but then, once I was there, I was hooked and I scratched my head and said why aren't more people doing this? And, as we'll talk about today, like it's a great. It's a great marketing tool. It's a great way to put your name out there. It's put your intellectual property out there, whatever it is. It really is a great space to do that. And because you're a comedian, I can say that's one of the top podcast formats too is comedy. It's a great way to get your humor out there.

Jeff Dwoskin: 2:45

It's a great way to get a lot of things out there. I 100% agree. I think what helped me in 2020 was the barrier to entry was lower, which is also the problem with podcasting, I think now as well, is that it's so easy to start and people don't understand just because it's easy to get into it. It's a lot, a lot, a lot of work to keep going. You know, I've been past 270 episodes recently and a lot of people quit. They say seven is pod fade, average seven episodes. So they give it about two and a half months and they're like oh okay, I'm done.

Carl Richards: 3:26

Yeah, and that's the sad thing is the pod fade can very much skew the landscape of podcasting as well, because if you look at it and say, well, there's five million podcasts worldwide, well, that means that if only 40% of them are active because there is such a pod fade number, you know, for a guy like me who helps people in the space is like okay, great, then you should start a podcast, because not all of them are active. But it means that you really want to share with people that you know this is a long game, not a short game. Get past seven episodes, get to the what did you say? 270 and something, yeah, but I'm at about I think I'm at about 150 now, something like that. So, yeah, but how you get there is by, it's not by chance, it's by.

Carl Richards: 4:13

You have to do the work. It's kind of like I've worked with a writing coach over the years. I say over the years because this comes at stages. Every two or three years I say I'm going to read a book and one of my writing coaches said because I've had more than one, one of my writing coaches said if you're going to write a book, it's work, you have to schedule time on your calendar. You have to sit down for two or three hours every day and you have to write. And in that two or three hours not in front of television you have to lock yourself in a room or in a closet, whatever it is, and do nothing but write. And it's the same with podcasting you need to schedule time, figure out what you're going to talk about, record it and then, if you're doing your own editing, then you've got that. That as well. But you still have to schedule the time to do it.

Carl Richards: 4:58

You can't just wait for inspiration to do it, because that's, I think, maybe part of the part of the challenge with people is they they'll get to episode seven where they're being inspired, and then they get to episode eight and go I'm not inspired anymore and I don't know what to talk about, and they quit. I don't know if that's 100% accurate, but but I think that that's part of it. Is that or they see the workload, they go ah, it's too much work, but it it really isn't. Once you understand that every podcast episode is different, they don't have to be an hour long, they can be. There are two minute podcasts out there, right? So if you want to talk for two minutes, great. So, anyways, I'm rambling on here. I'm not giving you much of a chance to speak in here, but I think that's part of the challenge, that it's how we look at it.

Jeff Dwoskin: 5:44

Yeah, absolutely. It's all about creating a process that you can maintain, and you have to do something that you're passionate about. The reason I sat on it for three years was likely if had I started in 2017, I probably would have podfated because I just, I think I wasn't as passionate about that idea. I felt what was I going to bring new to it? And it was basically this is the truth, this was going to launch it. I was really big on Twitter. I was a very oh gee verified, meaning I earned a blue check.

Carl Richards: 6:19

Nice.

Jeff Dwoskin: 6:19

I was like you do these days and I'd gone viral numerous times. I was in any publication you can think of. They had pulled my tweets in CNN, people, usa Today and, if you can think of it, I was in it and so it's riding high on that and I was going to say, all right, I'll create a podcast called Viral Intentions. I thought that was cute. It's based on cruel intentions the movie there's a little play on that and viral, going viral and on social media, and it was going to be a social media focused podcast. I just sat on it.

Jeff Dwoskin: 6:53

I had a weird soundboard that if someone, I had to tell the kids, don't bump the table, because if you bumped the table, I couldn't even do my podcast. And so I was like and then it just sat there and then it ended up in a box because I never did it and my wife, then the pandemic hits and I mean I had everything. I had intros, outros, art, I was ready to go. I just the only thing I never did was hit record and you know the March 2020 hits and I'm like, all right, I finally have time. I started to put it together again and I realized, oh my God, we're in the middle of a pandemic. I can't launch a podcast called Viral Intentions Right.

Jeff Dwoskin: 7:29

So probably not Post pandemic, maybe, Even though it's like maybe now it's okay, but like it may have even been questionable had it had momentum at the time. So you know, it was so I, but I was determined to do it. I did my first episode. God bless the people who have co-hosts. I don't know, it's hard enough organizing myself, let alone a co-host with everything else but each to his own. And so I did the first episode and I'm like, oh, I got to do it. This has to be an interview show.

Jeff Dwoskin: 8:05

And then I started interviewing people and then it just sort of started evolving, where I started focusing on my real passion, which was, I love going to Comic-Cons, yeah, and meeting celebrities, and it slowly, I start. I realized, oh, they'll talk to me, you know, and it didn't hurt that it was the pandemic, so let, everyone had a little extra time. I'd been a stand-up comic for 20 years. I'd worked with some really good comics that we're all connected on Facebook, got a lot of them on the show as well, and that sort of kind of became the thing I did, which was just talk to you know.

Jeff Dwoskin: 8:44

A lot of them are from the 60s, 70s, 80s, you know, love, note, happy days, you know that kind of stuff, and but that's the stuff I grew up with, and so it was like I was real passionate, because you can look around my office I've got 300 photos of me with famous people I've met, or eight by tens, and all that kind of stuff, and so it was something that I really loved, and to be able to sit down with someone for an hour is a joy, and so you know, that's why, I think you know I've been able to keep going, so great that you came into the space and I think you did what a lot of people are afraid to do, and that's just go and do it Right.

Carl Richards: 9:25

There's that trepidation of well, if I do this, well, how's that going to work? Or who am I going to talk to? Oh, I would love to talk to famous people. Oh, what I'm to? Yeah. So we almost convince ourselves before we even record our first episode that we're not worthy, we're not going to do this. Who famous or who infamous is going to talk to me and want to be on my show?

Carl Richards: 9:48

And I think that that's becomes a bigger challenge too for people that leverage the podcasting space for business, because they come in there they say I'd love to talk to some you know thought leaders who have been very successful in the space, be they you know Tony Robbins, obviously extremely high profile thought leader. You know, jack can't feel people like that, but they, they scratch them off the list. They come in at this point of entry where they'll talk to almost the. They'll come into this space and say, well, I can't get Tony Robbins, but I can get Bruce Smith, who's just launched his business, so we don't even think about those opportunities that we're dismissing, and then that lowers the bar not the bar of entry, but it lowers our bar and what? How we are in that professional space so cool to see you for embracing it and saying I'm just going to do it, and because you've already worked with some really good comedians and famous people, that probably made it easier to leverage your context as well and get into that arena.

Jeff Dwoskin: 10:52

What I found is, you know, 270 plus, and going episodes is one. Now the track record of people I've interviewed helps me get other interviews.

Jeff Dwoskin: 11:05

So it's just the fact of oh, you know, it's not uncommon now for someone to go oh, you've talked to a lot of my friends. I'm like great, awesome. And you know, it's one of those things too, like you get knocked off your high horse all the time. I reach out to people that are on other podcasts and won't do mine Right, and then I get people that do say yes, that I just can't even believe they said yes, you know, you just reach out, you know, and they're like oh my God, they said yes. And it all depends a lot of times on timing and stuff like that. But you know, it drives me crazy when someone won't come on my podcast. That did two other ones. You know I'm like what?

Jeff Dwoskin: 11:42

I mean come on, I mean nothing good, you know, you know it's, I don't know, it's just, it's crazy. So you never know and you should always ask. You're either going to get a no silence or a yes, and you can't get the yes if you don't ask. You know, and if they say no, fine. You know the one person I've wanted on my show. I've been turned down four times, you know. So I have one day. Maybe you know who knows.

Carl Richards: 12:07

Was it Alex Sanfilippo? Because he should be on everyone's show. Actually, he says yes a lot of the time, I think.

Jeff Dwoskin: 12:12

I've never asked Alex to be on my show. He just says my show is not that kind of show but the but he is a, but he's a really.

Carl Richards: 12:20

Alex Sanfilippo, who runs a pod match, which that's not where we match. I think we've met through another.

Jeff Dwoskin: 12:26

No, I think I just reached out to you because I saw you moving and shaking on LinkedIn. Alex is a great dude. He's a pal of mine, but the he's done a lot of great stuff.

Carl Richards: 12:36

Yeah, and we will not put the link to his podcast here. I'm just kidding.

Carl Richards: 12:39

I think he gets a lot of accolades in the podcasting space because some of the great things that he's done but but I mean you've done some great things as well in this space. As you said, have some some great conversations with people navigating no is is a tricky one. I've had that a few times where I'll all of you reach out and say you know, love to be a guest on your show, or why don't you come online? And I've gotten that now I'm like what? Then I look at the shows, they beat on it and say so, but you know it's just being able to let it roll like water off a duck's back is the best approach. But then also recognizing that just because it's no today doesn't mean it's no tomorrow.

Carl Richards: 13:12

And the other challenge that I find in the spaces and again because I do work with a lot of people who are leveraging the space for business is they'll put all the effort in to building a show. They'll work tirelessly for, you know, two months, you know 60 days, 90 days, and then they'll launch the show and they're so excited. But then they'll say podcast. You know they'll whisper it, you know they won't put it out there and promote it and share it. They'll just expect that somehow the podcasting gods will just manage all of their marketing for them. And it just doesn't work that way. Unless you already have some traction or you already have celebrity status like an Oprah Winfrey or, as I mentioned earlier, like a Tony Robbins or Joe Rogan, you know you really have to work at the marketing piece.

Jeff Dwoskin: 14:04

Yeah, I mean Joe Rogan, I think built up over time. But like, if you to your point, if you like Julie Louise Rife's podcast, just because she's famous doesn't mean she would have debuted at number one. But she had an entire team behind that podcast, right, I'm sure? You know, making sure that happened, and we don't have that right, we don't as individual indie podcasters.

Jeff Dwoskin: 14:28

We don't have an entire PR company or half a million dollars in ad budgets or coming out of the gates. You know a quarter of a million dollar deal with a car company. Yeah exactly.

Carl Richards: 14:40

On your podcast you know, two million dollars was Spotify or whatever, to get it going.

Jeff Dwoskin: 14:47

As much as I love the movie, I love the TV. The Hulu TV show only murders in the building. It sort of gave the wrong impression of what happens when you launch a podcast, right, so, yeah, yeah, even the true crime podcast, if it doesn't have somebody behind it, nobody knows. This is not to feel the dreams. If you build it, they don't come, you know, unless they know who you are. Yeah, yeah, exactly, or you put money behind it.

Carl Richards: 15:10

Yeah, yeah, either money behind it or, yeah, you really need to do that, and you're right, having a team certainly does help, but you also need to be able to talk about it. I think some of the areas people struggle with is with Social media. You know, it's such a. I think we get bogged down by algorithms and tools, and which one should we promote on, and I know that you've worked diligently in this space and you've actually created a tool that helps people in the Instagram space. Did you want to talk about that a little bit?

Jeff Dwoskin: 15:41

Yeah, absolutely. So I was really big on Twitter for a long time. Now called X, but I will still refer to it as Twitter.

Carl Richards: 15:49

And I think a lot of people will, to be quite honest, till the day they die, yeah, till the day X dies whichever comes first.

Jeff Dwoskin: 15:58

So it's a shame what's going on there, but I had built up this Twitter community and I built an app. I'm kind of a digital entrepreneur. I love creating and marrying, marketing and technology and doing things specifically in the social space. Being a comedian for 20 years, I spend a lot of time in social media, so you sort of get a feel for it and I feel like I'm a good representative of the normal person, meaning. A lot of times you go hi, yeah, I got a million views and you're like oh, but you used to work for Disney. You know what I mean. It's like you're a Disney. You know what I mean. There's always something in the backstory. Your dad's a multi-millionaire and you know what I mean. There's always some advantage that the normal person isn't going to have.

Carl Richards: 16:47

Being for the listenership.

Jeff Dwoskin: 16:49

Okay, right, I was like oh, I don't know why people watch all my TikToks. I don't know because you're gorgeous.

Carl Richards: 16:56

It's like that's why you and I don't get the same number of views on TikTok. Just saying.

Jeff Dwoskin: 17:02

I don't know, I'm just saying you know what I mean. It's like the majority of folks out there work for their likes and comments.

Carl Richards: 17:11

And unfortunately.

Jeff Dwoskin: 17:12

I think one of the reasons people don't post a lot is there's a weird phenomenon, I think, that if you, as a creator, post something that's personal to you, it almost gets crickets Right. How many times have you posted on Facebook I just released this episode, okay, and it gets nothing. It gets nothing. Then you put up a picture of a pie you made and it gets 500 likes. So you're like oh, I know people are seeing it, so they're clearly liking the pie and ignoring that. You know, I find like on Facebook. If I put up a really famous person or you know someone who's you know a little house on the prairie cast member, or Eric Roberts, recently those got a lot of likes. Right, you know. But if I just put up somebody that, then maybe they don't know as well or doesn't recognize. If I get three likes and look, those are all from podcasters too, by the way.

Jeff Dwoskin: 18:05

And so thank you, but ignored by everyone. So then again I put up a picture of my kid Boom 500 likes. You know what I mean. So there's something weird. So it's almost like but here's the thing. You're doing it anyway, relentlessly, to your point, for three years. I still post, I still post, I still post.

Jeff Dwoskin: 18:23

At some point it became a running joke. Oh, Jeff, you have a podcast. Right, that became the joke because, you know, even though they're not here's the thing, and it's true with sales too they can hear you, they're listening, they just may not respond. And when that happens on social media, there's a kind of a, it's a deafening silence. You feel like you're being ignored, because you're hoping that your community is embracing you. But for some reason, you know, it becomes a little more difficult. But again it became a running joke. So I know everything I posted over those years was valuable, because they're like oh, you have a pocket Anytime I go, hey, I have a podcast, you have a podcast. Yeah, I mean, occasionally someone means it. I'm like are you serious? Yeah, Someone on LinkedIn is like oh, what's the name of your podcast? I'm like are you kidding you?

Carl Richards: 19:17

haven't heard it yet.

Jeff Dwoskin: 19:18

Okay Well, even if they never listened right, it's like you'd still be aware of it. It's not like I don't post it 500 times in the last year, but anyway. But yeah, so I built it's an Instagram tool, it's called Stampede Social and it does a lot of things for creators, for podcasters. One of the coolest things it does is it automates DMs to your listeners with a link to the episode they request.

Carl Richards: 19:46

Right.

Jeff Dwoskin: 19:46

So if you and I were talking, you posted on your Instagram this episode and you just say, hey, comment below, hashtag Jeff, and I'll DM you a link to the episode. They comment, hashtag Jeff, and then they get a DM from you and it has a link to this specific episode. It could be any link, it could be podlink, a chartable link, it could be your webpage, anywhere you want it to go. And what's really cool about it is it stores all this information in a database and so it's all attributable and trackable so you know over time that particular fan requested 10 episodes in the last six months, or the Jeff episode. You can look back and go oh, the Jeff episode was the most popular and then in second place was Alex's right or something like that, right, but you can start to understand that.

Jeff Dwoskin: 20:39

And then it also brings in all your posts and reels and we add features to your posts and reels Winner selection tools so you can do post level giveaways. If you want to do that. We have AI tools built in to help you create engaging comments to the people who are commenting on your posts. You know it's stuff. And then it goes deeper and deeper than that, but like, but those are some of the high level really cool stuff it does and we're always adding features and all that kind of good stuff.

Jeff Dwoskin: 21:08

So if you're into data and engagement, you know this was built. You know I built this as a creator for creators. You know, with all the knowledge that I've had working with agencies and being a social person at a billion dollar brand, you know all that kind of stuff. So kind of put it all together into this mega tool that focuses on Instagram because it has the most holes in it when compared to other platforms. You know, for being one of the top three platforms, it just it makes a lot of things difficult and we fixed all that.

Carl Richards: 21:43

Yeah, because the way you you share, the way most people share links is the other. And again, I'm not an expert in this space, but they'll somehow embed it in there or put the link somewhere in their post, in their photo or whatever it is. Or they'll say, oh, the link is in my bio, and how many people will actually go to the link in the bio to go to your podcast, to go to that episode, to listen? It's a few moving parts to doing it, but it's like you've eliminated the step. What's that?

Jeff Dwoskin: 22:11

Yeah, statistically less than 1%. And yeah, yes, we eliminated the step. And here's the coolest part about it is here's the reality, right? The reality is, if you come, you see my podcast with Eric Roberts and you're like, oh my God, I totally want to listen to that. But you know what, at this exact moment in my life where I discovered a podcast episode I want to listen to, that I didn't know existed until I just saw it randomly come up on my timeline, oh, okay, well, if I just comment, hashtag Eric Roberts, now it's in my DM.

Jeff Dwoskin: 22:43

I'll get to it later when I have time to digest a 40 minute podcast, right, so it's helpful with that as well, because saving posts or thinking you're going to go back, that doesn't work. It just doesn't work at all.

Carl Richards: 22:56

Yeah, especially in that space, I find that there's or if you miss it, you've missed it forever Like good luck finding it again, right? Unless you know the person who's created it and you go oh, I missed Jeff's post. I'm going to go go in his feed try and find it. Or it's just it's a very we know it's one of the top three, but it still has its clunkiness to it with, you know, really getting the, the engagement from it. Not that you can't, it's just that you know, having a tool like the one that you've created has just made it so much easier for people to engage in the space.

Jeff Dwoskin: 23:29

Yeah, and that's what it's all about. We try to make it extremely easy. You can set up one of these campaigns. You can have multiple campaigns running. Just it's real simple. We templatize pieces of it so that you don't have to worry about the DM that goes out. It tells them what the hashtag they use and gives them the URL, which is, let's be honest, all anyone really wants you focus on just setting it up. You can do it via Instagram live, do it via your stories, posts, reels or direct to DM. As a podcaster, you can be like hey, go to my DM, dm me, hashtag better help, instead of telling them go to better helpcom slash classic 50, which he was a podcaster. You now you have no idea who did that.

Jeff Dwoskin: 24:10

No idea, if anyone did, and the whole idea that someone's listening to a 40, 50 minute podcast of the information I'm throwing at them and they remember a URL that they heard 15 minutes in amongst everything else, a specific URL it's not even, doesn't make sense. And so this way they go to my DM hashtag better help. They DM me directly. It automates. I send them the trackable link. They click on it. I know I sent them. Now I know I sent 30 people to better help. And then there's a link we give you. You can put that link on Twitter or email. You know, because, as a podcaster, if you can push your own Post, read ads even more, they'll renew. So it's win-win to use your social currency to do that. And if you use the URL that we provide, it'll redirect through Stampede. Social Doesn't have anything to do with Instagram at that point. It just for the creator. Though it redirects through us, sends them to better help. And now you know, okay, from all these outside social platforms, I sent another 50 people to better help. So I send at least 70. I know I send at least 70.

Jeff Dwoskin: 25:13

How many people bought? Otherwise, you have no visibility or insight into this at all. Right, I use it. When I speak, I have a QR code that opens up my DM. You get it. We build it for you, and so I'll go. Hey, dm me hashtag slides and then you get my. You get my link to my presentation. There's 50 people in the audience and 10 of them do it. I know exactly which 10 did it.

Carl Richards: 25:36

Right.

Jeff Dwoskin: 25:37

Right. So in the better health example I know who was listening, because they were listening and then DMed me. So I know oh, these are listeners, you know what I mean, that kind of thing, so pretty cool.

Carl Richards: 25:47

By the way, we're going to post the link in the show notes for the. If you want to check this out and you know really see how this app is beneficial, because, especially if you're a podcaster and you're saying, how do I play the Instagram game more successfully, I think this is, this is a great way to do it. So what's what else you got cooking?

Jeff Dwoskin: 26:09

What's next for Jeff. What's next for Jeff, I will save. Anyone wants to check it out, you know, because I want podcasters to be able to use this. If they, there's a promo code that I made for your listeners simple 50. Okay, that'll give them 50% off. They can try for 14 days for free, no matter what, and then, if they use simple 50 when they're signing up, they'll get 50% off any of the any of the plans that they want.

Carl Richards: 26:35

They can check it out. And if a bunch of your folks do it.

Jeff Dwoskin: 26:37

we'll get together, We'll have a, we'll have a party and I'll show everyone how to Well have an Instagram party and show us how to do it.

Carl Richards: 26:46

No, but seriously, thank you so much. That's very generous. I really appreciate that. So we'll make sure that is in the show notes with the promo code. So, yeah, if you want to check this out, absolutely I suggest you do that. So what else is cooking in the world of Jeff?

Jeff Dwoskin: 27:01

You know, still podcasting, you know, having a TV film podcast with a strike going on, I haven't really been doing a lot of interviews lately. Luckily, I had a backlog, which is a good lesson for everyone Always have a backlog, right, don't live on credit, right, don't like be recording today that you're going to do on, you know, release on Monday. Thankfully, I had like a whole backlog, like a lot of backlog, so I, you know, so in a way it was, gave me time to kind of focus and catch up a little bit as well. So, doing that occasionally do the standup comedy, not often, but occasionally and just honestly, just, you know, hanging out on podcasts, doing my podcast, staying Pete social stuff, that's my life. It's my life right now.

Carl Richards: 27:48

So I love it, I love it and it's a great place to be. You know, really just working through, doing stuff I hate that word stuff but you know just doing it, just out there doing it. So no big projects, but just doing. You're just going and you keep going.

Jeff Dwoskin: 28:07

Yeah, we're looking into product tons. I know that's one thing we've been doing is kind of launch on there to get some visibility, and you know it's just stuff, you know, just always trying new things. You know, that's all you can do, right? Keep on, keep on keep on keep on, keep on.

Carl Richards: 28:24

Jeff Dwoskin has been my guest today. Anything else you'd like to share or pass along to the audience, or your final thought, whichever you're ready to do?

Jeff Dwoskin: 28:36

Definitely check out StampedeSocial use simple 50. I want you guys to check it out. I built this to help people and I want everyone to love it and enjoy it. And Classic Conversations is my personal podcast. If you're into hearing fun interviews, check that out.

Jeff Dwoskin: 28:54

My final thought is and I this is a quote, is that okay, a quote? Yeah, sure, I heard Rob Lowe say this and it's funny because, you know, sometimes you hear something and you go, oh my God, that is brilliant. And so he was talking about his time when he was in AA during this interview, and he said don't judge your insides by someone else's outsides. And I thought that was like one of the most brilliant quotes and insights and it literally is something I think about all the time. Like all the time it's like we do that right, especially in social media. Yeah, you see somebody's outward, whatever, and then you use that and judge yourself internally, whether positively or, in a lot of times, negatively, and the truth is that's just something they're showing you. That's not the true them or their insides. So don't judge your insides by someone else's outsides. And I found that to be very profound.

Carl Richards: 29:57

Wow, I love it and very powerful. Jeff, thanks so much for being my guest today.

Jeff Dwoskin: 30:03

Thank, you for being my gracious host today.

Carl Richards: 30:06

And thank you for joining us today. Special thanks to Dom Carilio, who makes us look and sound good, our music guru, Nathan Simon, and the person who works the arms all of our arms, actually my trusty assistant, Stephanie Gafoor. If you like what you heard today, leave us a comment and a review and be sure to share it with all of your friends. If you don't like what you heard, please take a moment to share it with your enemies. We like to hear from everybody. Oh, and if you have a suggestion of someone who you think would make an amazing guest on the show, let us know about it. Drop us an email, askcarl@ carlspeaks. ca. Don't forget to follow us also on LinkedIn, facebook, Instagram and X, formerly Twitter. You'll find all of those links in the show notes and if you're ready to take the plunge and join over the three million people who have said yes to podcasting, let's have a conversation. We'll show you the simplest way to get into the podcasting space, because, after all, we're Podcast Solutions Made Simple, and we'll catch you next time.

Jeff Dwoskin: 31:14

MUSIC.