Real Estate, Storytelling & Stage Confidence with Veena Jetti

Most people treat a stage like a once-a-year test. Veena Jetti treats it like a skill you can train every week and she has the reps to prove it.

We sit down with Veena, founding partner of Vive Funds and a seasoned commercial real estate and multifamily investing operator, to talk about what really builds trust with an audience. She shares how a tax wake-up call pushed her from a corporate W-2 career into investing, how she scaled through over $1B USD in multifamily transactions, and why she still thinks the most important part of growth is staying consistent when it would be easier to quit. If you care about entrepreneurship, investor education, or building credibility in the real estate industry, you’ll hear the practical mindset behind long-term momentum.

Then we get tactical about communication strategies for public speaking and podcasting. Veena explains why she uses podcasts and Instagram Lives to practise stories, sharpen delivery, and learn what lands emotionally before stepping onto paid stages. We also unpack a painful early keynote lesson: trying to memorise a “perfect” speech, overloading slides with text, and getting her time cut at the last minute. Her fix is simple and powerful: tell real stories, use slides as triggers, respect the clock, and stay authentic even when the internet gets loud.

We also dig into her new podcast, Epic Failures, and why talking honestly about setbacks is essential for any entrepreneur who wants sustainable success. If you’re thinking about launching a show, we’ll help you drop the myth that you need a huge studio or flawless production to start.

Subscribe, share this with a friend who needs a push, and leave a review so more listeners can find the conversation. What would you start today if you stopped waiting to feel ready?

Connect with Veena:

LinkedIn: https://www.linkedin.com/in/veenajetti/
Websites:
https://multimastermind.com/vsl-page
https://vivefunds.com/

Transcript

Welcome And Guest Introduction

Carl 0:04

Welcome to Communication Connection Community, the Podcasters Podcast. This podcast takes a deep dive into modern-day communication strategies in the podcasting space. We chat with interesting people who make the podcasting and speaking spaces exciting and vibrant. We also dive into the podcasting community with news, updates, latest trends and topics from this ever-evolving space. So to wrap in, it's going to be one amazing ride. Let's dive into today's episode. Well, we have a treat for you today because today's guest is she's no stranger to the physical stage. She's guested on many podcasts. She's a very successful real estate professional, and she's just recently launched her own podcast. So we're going to find out more about what brings her passion to the surface and why she does what she does. Veena Jetti is the founding partner of Vive Funds, a unique commercial real estate firm that specializes in curating conservative opportunities for investors. Veena brings a dynamic perspective to targeting, acquiring, managing, and operating assets using best practices combined with cutting edge technologies. She also has a Facebook community called Mastering Multifamily. She has another group for, which is a mastermind that's for investors. She is a seasoned real estate professional. We're going to find out all about that. And she's journeying into podcasting as well. And she speaks on live stages. We are so thrilled she's here today. Veena, welcome to the podcast.

Veena 1:36

Hi Carl, thanks for having me.

Carl 1:38

I am so thrilled that you are here. Firstly, I know your podcast is fairly new. You've just launched it at the recording of this episode. It's just launched not that long ago. Congratulations.

Veena 1:49

Thank you.

From W-2 Taxes To Real Estate

Carl 1:50

I know it was a process to get to where you are with the podcast. We'll talk about your journey into podcasting as well. But I also want to talk about your success with where you've been with real estate. What got you into the real estate world to begin with?

Veena 2:03

Accidental and also not accidental at the same time. I come from a real estate family. My mom is actually a successful single family investor. Went to undergrad, got my degree. I graduated when I was 20 years old. My degree was in finance. And my mom was like, great, come work for the family business. But I was like, mom, I'm an adult with a degree. I'm going and doing something on my own. I don't need you, you know, like totally typical, entitled 20-year-old. So I went out into the world. And my mom, my parents are great parents, right? They're like, go little bird, fly out of the nest. I did, but I oddly enough, I ended up in commercial real estate in a corporate setting and ended up working for some of the biggest firms in the world. And in 2012, I ultimately left Tishman Spire, where I was on the management side of a billion-dollar asset and a billion-dollar portfolio. And my husband and I had just gotten married and I paid taxes married as two high-income W-2 earners. And we paid like almost half of our paycheck, which I recognize is not the same perception in Canada, but in the US, it's very shocking to do that. And I remember I called my mom and was like, Mom, we just paid like hundreds of thousands of dollars in taxes. What do I do? And she's like, quit your job. What? And she's like, quit your job. The IRS does not give you any kind of benefit for being a W 2 worker. They give you a benefit for creating jobs and opportunity and investment in the US. And so she's like, quit your job, start investing in real estate. Because that's what she did. My dad went out. He had a high-income W-2 job. And my mom would offset his taxes by being the full-time real estate professional. Ultimately in 2012, I left, started investing, started in single family because I didn't know I could buy multifamily. Like I didn't know that that was a thing. And since then, I've scaled to commercial real estate multifamily specifically. And I've done over a billion dollars in multifamily transactions, which I love speaking to Canadian people because I get to say it's like 1.8 billion or something crazy in Canada, but US dollars over a billion dollars of multifamily transactions.

Carl 4:12

I love that. And I love how you did the conversion. Thank you very much. I think it's 1.357, depends on what minute of the day it is.

Veena 4:20

A few months ago, like in December, it was 1.4 billion. I speak in Canada a lot. I speak on a lot of Canadian stages. And so whenever I'm there, I'm always like, wait, I have to convert everything so that they can like follow the scale and the math of what the technical topics I'm talking about. As of December, it was 1.4 Canadian, 1.4 billion Canadian.

Scaling Up In Multifamily Investing

Carl 4:42

Congratulations on the success. That is huge. And I know it didn't happen overnight. You were very lucky in the sense that you came into it by accident. You know, when you having family that is already in real estate, you understand it. You have, or you have a different understanding of it as opposed to somebody who is myself looking at real estate. I knew nothing about it. All I knew was I'm going to buy a house, and here's how you do this. We know what we know, right? You figured out that multifamily, obviously, there's a need for it, but there are also a lot of benefits to being in that space. Congratulations on that success, being successful, but you've also been successful in the speaking world. Talk about your experiences on stages because you've said you speak in Canada quite often, but you speak in other countries too. So talk about that.

Veena 5:26

Yeah, so primarily I'm speaking in the US, but I've spoken in many other countries as well. In 2024, I haven't counted it up yet, but it's gotta be close to about 200 stages in 2024. In 2023, I spoke on I counted it. It was 110 stages in 2023. I speak a lot. I love public speaking and I love podcasting too, right? Like being a guest on podcasts because you get to connect with so many more people and so many new people. And it's crazy because statistic out there, people are more afraid of public speaking than they are of dying, which is absolutely crazy to me. I have a healthy fear of death and I love public speaking. So I am not part of that statistic at all.

Carl 6:11

I always try and look at that quote or that stat and debunk it because what you're telling me is people would rather be eaten by a shark than speak in front of an audience.

Veena 6:21

I do feel like to be more clarity on like what kind of death are we talking about?

Public Speaking Reps Through Podcasts

Carl 6:25

Well, that's the thing, right? Well, that's why I said, would you rather be eaten by a shark or deal with the anxiety of standing in front of an audience? And some people say, Well, actually, I'll take the shark because I know they're going to chomp, chomp, chomp, and it's going to hurt, but you never know is speaking. Anyways, I'm glad you're speaking on and that many stages is huge. There are people who, I mean, I make it my goal to speak on a number of podcasts in a year and 12 physical stages in a year. And I look at my calendar and I go, is that possible? So the fact that you're speaking on well over a hundred and make that your goal is phenomenal. And that's one of the things I like about podcasting too, is I consider podcasting to be a stage.

Veena 7:02

Yeah, I do too.

Carl 7:03

Without lost luggage, jet lag, hotel, feelings in hotel, lumpy hotel pillows, just literally, hey, just like you and I are doing right now, having a conversation and providing value to the audience. And that's what you're doing when you're speaking too.

Veena 7:19

Absolutely. I completely agree. I look at podcasts as an opportunity to perfect my speaking skills. And I actually use it as a place to test out different stories that I want to tell from a physical stage so that I can see did that sound right? Did it land right? Did it communicate the message I wanted to communicate? Did people love it or did they hate it? So it helps me fine-tune. And I actually do a lot of like Instagram lives just to practice speaking. It's about getting those reps in. And I can't have a stage every day, all the time, or whenever I feel like I use these other outlets as a way to practice my speaking skills.

Carl 7:55

I'm glad you shared that because there are a lot of professional speakers out there who will say, Nope, not going to do podcasting. Nope, I don't want to do Instagram. I don't have to, I just want the physical stage. But you're leveraging it to put yourself out there, get number one. But you're also leveraging it as a practice platform to test the waters. So I think that's a phenomenal example of how you can leverage podcasts, Instagram, Facebook Lives, whatever it is, to test things out. So when you are on a physical stage, especially if you've been hired as a speaker and somebody's paying you $10,000, $15,000, $20,000, doesn't matter what the exchange rate is. That's still a chunk of cash to be on the stage that you're ready and you know this is going to land based on the prep work that you've done with those other platforms.

A Big Stage Lesson On Preparation

Veena 8:38

It's how I have become a better speaker over time. Cause I I've been speaking on podcasts and stages for years now, like maybe like and not that many years, maybe like six, seven years. But I think back to my first really big stage I spoke at. And this was in 2021. I was in Vegas. It was, there were 3,000 people in the room, and I think like another 7,000 joined us virtually. So it was a substantial stage. I never spoken on a stage that big before. And I have the video up on one of my YouTube channels. And so you can like watch it. And I watch it sometimes now. And that was just what four years ago now. I can hear my voice shaking. Like I can hear it. And anybody that knows me or has heard me speak can hear I'm Veena Jetti. And I delivered an okay speech. It wasn't horrible, but it wasn't great either. And I like cringe when I listened to it because I'm like, oh, it was so bad because I felt so much pressure at the time. Because one, the size of the audience, two, all of the other speakers were like big speakers who had done this for years and years and years and already had like my imposter syndrome raging, right? And then on top of that, they kept changing the amount of time I had. So I had 22 minutes, then 20 minutes. They cut me down morning of to 12 minutes. And I was like, I don't know if I can deliver all of this value in 12 minutes. And I think that's part of the art of being a really good speaker, is practicing which parts of the story I can embellish on, which parts I can cut out based on like the time I have. Because one of the most important things when you're speaking on stages is if they give you 20 minutes, you stay on 20 minutes. Otherwise, you're not going to be invited back to speak because not respecting their format. They have a flow, it sets everything off. As someone who's hosted events, it's very frustrating when you have really big delays, but like a minute here or there, fine. But I really try not to try to be very laser focused. I look back at that, it was horrible because of all of these extenuating factors. And I did something really wrong that I've now changed since then. So if anybody's starting speaking, this is something you can learn right out of the gate. I was trying to memorize a speech, like I was giving a presidential speech. And I even hired one of the ex-president's speech writers to write me a speech that I could memorize and deliver as a keynote. And I delivered it, but it was kind of flat when I listened to it back. And if you look at my slides, it's like full of text, like paragraphs of text, because I was so anxious I was gonna forget the thing I needed to say and I needed the trigger for the next thing I was trying to memorize. So it just comes across as boring, inauthentic, and kind of flat. And so now what I do is if you look at my slides, I have like three words on my slides and that's it. And all it is is it's just a trigger for me to remember what I want to say next. And now I just tell the story because I know these stories. I know these numbers. They're mine. They're not made up, they're not theoretical, they're actually mine. When I can have the trigger of what the story is, I can say the story in a much more compelling and a more emotionally connected way to that story. And that's how I practice, right? Even on my Instagram lives, I'll do 30-day challenges often where for 30 days straight, I'm going live. And it doesn't matter if I have a new story or old story or whatever. Sometimes I'll do QA. And what's really interesting about Instagram Lives is anybody can join those, and you'll have everybody join those after some time. Everybody has comments to say. Like they want to comment on your looks, the way you said something, the way you talked about something. They want to tell you you haven't done this, like so many negative comments, but also really positive comments. And it's a really good opportunity to practice responding to both positive and negativity on the internet.

Carl 12:27

Wow, some great points that I don't know where to begin. There's so many points that we can pull from there. But certainly I like how you're jumping on stages, but you're also practicing, you're learning from what maybe didn't work well. You're learning from that. And I have a very similar story where I was uh, and I've spoken on many stages. I spoke spoke on radio for almost 25 years. So I'm not shy to speak, even though I stuttered when I was younger. I'm not shy now. But I remember 2022 standing on stage for the first time in probably three years, three, maybe four, just because of COVID and some other circumstances. And I'm standing on a live stage, and at that point, I think the stage was 800 people, so still a fairly fair size audience. And I had a similar experience where I had prepped and I had practiced and I had a perfect 15-minute presentation. I get on the stage, I have 10 minutes, and I'm looking at the timer, and it's almost as if the timer was speeding up. It's not like it wasn't 10 minutes, it was really seven, but they were speeding up the timer or what I don't know. And I remember and I'm like, oh my God, am I gonna get all this information in in time? Something I forgot. I don't remember what it was I forgot, but I still got through it. I got it done, and I remembered next time I do this to make sure that I'm prepped for something that is five minutes shorter, five minutes longer, all that stuff. But again, these are things that you learn as you go. But it's part of the intimidation too that people have with podcasting, is they're concerned about well, what if the guest doesn't like me? Or what if the host rather doesn't like me? What if I don't know what to say? What if I trip and fall? What if I same type of gobbledygoop that we put in our heads when we're getting on live stages? But the difference is in a lot of cases, all that stuff can be edited out afterwards. But there's still that anxiety sometimes getting on on podcasting too.

Authentic Answers And Safe Boundaries

Veena 14:05

I think that happens when people feel pressured to deliver a certain message. And I usually find that that happens when you are not in alignment with what you're saying. I talk a lot about women in leadership and diversity and the highest levels. Because being in real estate private equity, there are very, very few women and minorities in the position that I'm in that have done the volume of deals that I've done. And that was a lot of the reason why I was invited to these stages in the first place, is because I filled the qualification, but I also checked a box for diversity, right? Because there's very few women that have done what I've done and then also would be willing to speak on a stage. So there's like a lot of barriers for entry there, right? That was why I was first invited. And that's why my poor speeches have existed, because they would invite me because they wanted to show diversity. When I speak now, it's because I'm a good presenter, I'm a good speaker, I'm a great speaker because I practice. I don't just leave it to fate. And what I found is if someone tries, like if you were to ask me why women shouldn't be in leadership and I'm trying to give you an answer to that, it's not going to sound good because I don't believe it. It is not in alignment with my core values and my core beliefs. What I always tell people, because in my community, we have a lot of people that are new to podcasting, being guests on podcasts. What I always tell them is speak authentically. It's okay to take a minute to formulate your thoughts so that you can then give a thoughtful and concise answer. And also, podcast hosts, they're not trying to give you these gotcha moments. Like these are not high drama productions. They want you to be successful because they want their listeners to gain value from listening to their podcasts.

Carl 15:52

It's very rare that you'll find a situation where a podcast host is going to throw you a curveball. They know exactly what the conversation is. Every now and again, I will prep people. If I get a sense that they're a little bit anxious before they come on the show, I'll say, just so you know, here's what we're going to talk about. We've already decided that. Nothing political. I'm not going to throw you a curveball about some crazy issue going on right now. Focus on this. That's what we're going to talk about, just to put their mind at ease. That because it does happen, but it's rare, very rare in the podcasting space that you are thrown something that you can't handle. And I almost will say that if I ask you something that you're not either quite comfortable with or you're not quite sure how to answer it, that's fine. Tell me and we'll edit it out. It's all good.

Veena 16:34

If it's not live, you just have to say, I don't know if I feel comfortable answering that question.

Carl 16:39

And a lot of it is, as I said, a lot of it is either don't have the information or you weren't prepped to answer that question or whatever it is. But again, also very rare that I will every now and again I'll have a guest and we'll be in this, I'll be playing devil's advocate with them. Typically, I've prepped that person, or they've said, hey, play devil's advocate with me, where we're back and forth. It's great, makes for a great podcast episode sometimes. But we'll do that, or we have an established relationship where we can do that. I just wouldn't invite, for example, you on Veena. This is the first time we're chatting ever. I wouldn't invite you on and say, just throw a bunch of craziness at you that is contrary.

Why Failure Stories Matter More

Veena 17:15

It's, you know, it's funny that you say that because I'm trying to think of all I've been on hundreds of podcasts at this point. And I also, after I get off of a stage, a lot of times someone from the audience, like we do like our meet and greets and photos, and I'll answer questions that they maybe didn't get a chance to ask me. I'm really big on the user experience at conferences because I think the value really comes when we're in the hallways, not on the stages, right? And I love that connection point. I love talking to the people after and like taking pictures so that I can like remember and show my daughters all of the things that I'm doing. And I remember, and this happens a lot where people come and be like, oh, can I just interview you really quickly for my social media or my podcast or whatever? And I always oblige. If I have time and I'm able to, I always oblige. And one woman asked me a series of questions, which I answered in the moment. And then after I left there, I thought more about it and I was like, I probably shouldn't have answered those questions. I should have defined answering them. And I did in the moment because it didn't feel it wasn't malicious or anything like that. Um, she had, and I'll let me share it with you. So you know what she asked me. She asked me, what's the most money you had made in a year? And I answered it because I believe in transparency and entrepreneurship, especially for people that are coming up behind you. Like they should know that everything isn't great or perfect. And sometimes things are really good and really great. And so I answered it really transparently. And her and I have a relationship. I was talking to my husband and I think my lawyer or my accountant or somebody, and I said something about this. And they were like, from a safety perspective, it probably is not a good idea, like put this number out there like so publicly. And it's one thing for people to like speculate on it or talk about it. It's another thing for you to verbally say it. And then I, you know, I went into panic mode. Because I was like, oh my gosh, well, what do I do now? It's on video and like it's gonna, and then I had this thought that it's gonna go viral, which like how selfish of me. Like nobody cares about what I'm doing that much, right? But I reached out to her and I said, Hey, you know, chatted with the powers that be, you know, my team, whatever. And I just don't know that I feel comfortable putting this out there. Do you mind editing that part out? And she said, no problem. And she posts it and she asked me the question, and then she did something really creative. She took it and when I respond, instead of a number, she like bleaked it and put like the censorship over my mouth. Great. It looked really great. I was so comfortable with it. We didn't lose any of the quality and the value of it, but it was a great, it was a great moment. Um, but that's the only time I can remember ever being like, oh, I wish I didn't say that.

Carl 19:48

I like how creatively she still kept the information in there and sort of made it a little bit elusive. People sitting on the edge of their seats going, Oh, I wonder what the censorship, what's what's what's under that, right? What is she really saying? Very creative on on their part. But part of being a podcast host and being a speaker for that matter, you're putting yourself out there. You're putting yourself in a vulnerable position. You're peeling back layers of onion, you're you're sharing some heartfelt stories in some cases, you're sharing wins, you're sharing not so great wins or losses, you're sharing because that's the stuff people want to hear, but that's also what empowers them to forward in their life, in their business or career, whatever it is that they're looking to do.

Veena 20:31

And that's why my podcast is called Epic Failures, because I don't think people talk about failure enough, quite frankly. I think when you're on social media, it's like the highlight reel of everybody's life. People will say to me, like, Oh, but your Instagram, your life is so great. There are many days where I just don't post what's really going on. Like yesterday I was bawling in my bathroom because I was under a lot of stress and I just like broke. And I didn't in the moment think, like, oh, let me pull out my phone and put this on social media. But like, that's the realness of what happens. Social media is the highlight reel. And I have never met a single entrepreneur that has experienced any kind of success that will tell you, oh yeah, I never failed at anything.

Carl 21:14

If they say that, they're lying through their caps. They really are.

Veena 21:18

They're lying or they haven't been successful. So they don't actually know what it takes to be successful, right?

Carl 21:24

Or they haven't hit that point in their business yet where they've had epic failure. They they haven't hit that point yet. They've hit a path of success. Something is coming because every successful entrepreneur I have spoken to has said, you know what? There have been good days, and there have been days where I feel like I just want to go get a job, even just working at a McDonald's drive thru, because at least I know there's going to be a consistent paycheck, and I'm not going to have to worry about because that's entrepreneurship. That's business. And the folks who are like yourself very successful, I'm sure every day hasn't been a Plateau that there's been. I mean, I've had guests on here who have said that they've been ready to throw in the towel and again get back to whatever their degree is in.

Veena 22:08

I can't even count how many times forget the last year in the last six months, three months, that I'm like, wow, I should just shut down and go and get hired by like one of these consultancies or something. They'll like I turned down a seven-figure job offer because I didn't want to work for somebody else. So I'm like, oh, I could just go and say yes to that. And I could do pretty well, but then I'd have to work for somebody else. You know, I always tell people, I'm like, you can quit. Every day you can quit. I do many days. You just have to start again the next morning. That's the only caveat to quitting every day.

Carl 22:45

That's the thing. And I like how you share that because I know that entrepreneurship is not easy. A lot of people will say, Oh, you work for yourself. Oh, that's fun. That must be awesome. But yeah, it is. I get to pick when I take time off, and I also get to pick when I work. And there are days that are their days that are 18-hour days sometimes because that's the work that has to be done. There's sometimes there's travel mixed in with that. And that a lot of people say, Oh, you get to travel for business. That sounds fun. Try it for a couple of years and tell me that it's fun every day because it's not, because it's work. You still, and again, you're dealing with what you know because you're speaking across the US and in Canada and in other parts too, where even just speaking, speaking is work. You speak for an hour or two hours if it's a workshop or seminar. At the end of it, you're probably exhausted and you're going to go and work the next day.

Veena 23:34

That's exactly right. It's definitely work. For me, the hardest part about traveling to speak is I have young kids, my daughters that are five and a half, actually, they're almost six, and I have to leave them behind. And that's hard for me. I do try to bring them with me as often as possible. But this August, they're gonna start school at kindergarten, and I can't just pull them out of school whenever I want. And that is hard. There's a lot of sacrifice that goes into it. And you know, I also realized too in the last several months that I always have this like little bit of stress about what if I lose my voice? So there was a time like five years ago or so, if I was at a conference for three days, just attending a conference for three days, I would lose my voice by day three because I would be using it so much. Now I go days and days and days and days because I'm exercising my voice and I'm practicing, but I always have that fear of what if I'm on a stage and I lose my voice, what am I gonna do?

Carl 24:33

Plus the fact that when you're in a hotel, especially for extended periods of time, hotels are dry. You're gonna drink a lot of liquids and it can't be the happy kind because that just dries your vocal cords out even more.

Veena 24:46

Exactly. And like I just don't, I mean, I I'll drink every now and then, but like I'm not a big drinker. Though my favorite, I know this is not the topic, but my favorite beer is actually a Canadian beer. It's called La Fend du Mont. It is the end of the world. It's a French Canadian beer, it's brewed in Quebec City, and it's the best beer ever.

Launching A Podcast Without Perfection

Carl 25:07

I don't know if I've had that. And I have been to Quebec City, so now you're enticing me to go and check it out because it's not accessible and all. I am definitely gonna have to go check that out.

Veena 25:18

So good.

Carl 25:19

Getting off topic a little bit, but let's roll things back because you've recently taken the step from guesting on podcasts. You're still doing that, but not just guesting on podcasts, you've launched your own podcast. Congratulations. How's it going so far? I know it's been a journey to get here, but how's the show? How what's the vibe like?

Veena 25:36

Okay, it's called Epic Failures, and each episode so far is a solo episode of me talking about famous entrepreneurs and all of the failures they had on the way to their success. And I'll say this is my one of my favorite things that I do outside of like my community stuff, which I love that too, but like I love podcasting. It's also one of the hardest things. And the reason why it took me like three and a half, four years to launch this. I've been thinking about it and planning on it and doing things in the background, getting prepped for it. And the reason I never did it is because I'm scared of the consistency requirement. And so I wanted to have 52 episodes in the bank before I even started dropping it because I was like, oh my gosh, there's no way I'm gonna be able to keep up with this. And I think I have to like take my own advice when I say progress is better than perfect, right? Like, goal is not perfect, it's progress. But then, you know, I have all these friends with these big podcasts. Like one of my girlfriends, Lori Harder, she's Earn Your Happy is her podcast. And she has like 65 million downloads, like big podcasts, right? And she tells me, she's like, when I started, she's like, sometimes I'd record my podcast on my iPhone in my voice memos, and I just put out an audio only podcast. This allowed, like you're allowed to do this. She's like, Yes, you just start. I didn't start with 60 million, 65 million downloads. I started with none. And this is how you get started. I think like just remembering that is really tough for me because now her podcasts are like mostly beautifully produced. And my friend John Jen Gottlieb, she has like this amazing setup and stage. And I just did her podcast and it's incredible. And I'm like, I have to make this like so produced and fancy, but I don't think that's actually true.

Carl 27:18

I'm glad you shared that because there is that misconception that oh my God, if I get into podcasting, I'm going to have to build an $110 billion studio or have access to one, and it has to be all lights and colors and and no, I remember when I started mine, it was I still have my first microphone somewhere. I don't use it anymore. It's still a good mic, but it's not a mic I use for podcasting anymore. But even something as simple as making sure you've got the right microphone and the right cam. Now it's all a lot of it's video, making sure I have the right webcam and the right light. Just do it, just start. And you don't need 52 episodes in the bank as you figured out. Maybe 10. It's great to start with 10. We always have our clients doing shows for clients, brand new clients, they'll start with 10. But you have to start, and you will not start with 60 million downloads. You might start with six or sixty or sixteen. It doesn't matter because when you start is the most important thing. And anyone who's been successful in podcasting will tell you when they started, it's not good. They sucked, they really did. It was brutal. So, congratulations on starting. That's the most important thing.

Veena 28:23

Thank you. Yes, that feels like a big win to have at least started. I've also realized that there's a saying, how you start isn't how you have to finish. And I say this all the time to people I mentor and my friends and my family and my daughters, like just because you start somewhere, you don't have to finish. And again, do as I say, not as I do. I, you know, I started with really high production quality, and now I found it's hard to maintain that. And so now I was trying to figure out what the right balance of high production and good production quality is.

How To Connect Plus Final Mindset

Carl 28:54

There is good production. I would say high production is great. If you have the budget and the wherewithal to have high production, great, go for it. If you can invest $100,000 per episode, that's on the higher end. If you can do that, great. But if your budget is less than that, and also the bandwidth of being able to put out high production is less than that, that's okay. As long as what you're putting out there is quality, the content is quality, it's connecting with the audience, it's landing where it needs to land. It is allowing you to build out your credibility, build your audience, grow community, whatever it is. The goal for the show is that you can do that and that you're doing it also with integrity. And that's, I think, the bigger message is are you doing this because you want to be a superstar? You're probably doing it because you want to make a difference in the world around you. Oh my goodness, I could talk to you forever. That's a long time, but probably should wrap this up. What's the best way for people to connect with you? I know you have some resources to share with people, so I'll give you the opportunity to do that.

Veena 29:52

Well, if you want to learn about how I do what I do and you want to learn about investing in multifamily, you can go to multimastermind.com, m-u-l-ti mastermind.com. If you want to learn about investing passively with us, you can go to vivefunds.com, V-I-V-E, F-U-N-D-S.com. But if you want to just connect and ask me questions, I respond to all my own Instagram messages. And I'm on all social platforms as Veena Jetti V-E-E N like Nancy A J E T T I.

Carl 30:20

We'll make sure that is in the show notes, Veena, as well as the link to the podcast. We want to make sure that you can build the audience with those riveting stories. And I know you said you're doing some solo episodes. I know the the plan will be to get some guests on there as well. And again, congratulations. We'll put all that information in the show notes for people to connect with you. Veena Jetti, I've had so much fun with you today. Let's do this again. Definitely let's do this again. Let's do it in person. Let's do a coffee, let's do uh let's do dinner, let's do lunch. Uh, we'll have to figure out. Let me know when you're in Canada. We will connect for sure. Before I turn you loose today, though, I'll give you the final thought.

Veena 30:54

There's a quote that I go back to often in my career. I reference it often. And it is the best time to plant a tree was 20 years ago. Second best time is today. And for me, that means it's always easy to look in hindsight at what we should have done and have those regrets of not taking action, like my podcast, not starting it four years ago. Imagine where I'd be today if I had started four years ago. And that is what I should have done. I didn't do it. I didn't know what I didn't know 20 years ago, right? But now I know. So if I choose not to do anything, that is a choice that I'm making. And my mindset coach, Rosie Noel, she always says this. She's like, look, it will be uncomfortable for you to grow. And it's going to be uncomfortable for you to stay the same. But time is going to keep moving regardless of what you choose. Choose which discomfort means more to you. So either decide to make a decision today that you didn't make 20 years ago or decide to make a decision not to move forward. And 20 years is going to go by anyway. So you might as well be better for it. I think that's like my final thought is just take action today, even if it's messy.

Carl 32:02

And enjoy the journey as you do and do it with a smile. Veena Jetti, that's a great place to leave it. Thank you so much for being my guest today.

Reviews Shares And Getting Started

Veena 32:10

Thank you for having me.

Carl 32:11

And hey, thank you for being a part of the show today. So glad you can join us. Believe it or not, I can't work this magic by myself. So thanks to my amazing team, our audio engineer Dom Carillo, our sonic writing genius Kenton Dobrowolski, and the person who works the arms, all of our arms actually, our project manager and my trusty assistant, Julovell Tiongco, known to us here simply as July. If you like what you heard today, let us know. You can leave us a comment or review or even send us a voice note. And if you really liked it, we hope you'll share it with your friends and your colleagues. If you don't like what you heard today, well, please feel free to share it with your enemies. And if you know someone who would make a great guest on the show, let us know about it. You can get in touch with us by going to our show notes where all of our connection points are there, including the links to our website, LinkedIn, and Facebook as well. And if you're ready to be a guest on podcasts, or even start your own show, let's have a conversation. We'll show you the simplest way to get into the podcasting space and rock it. Because after all, we're Podcast Solutions Made Simple. Catch again next time.